As I surf around to numerous sites offering bonuses when you buy
Product Launch Formula 2, I’m humored by the exaggerated “value”
assigned by some of the affiliates for Product Launch Formula.
That caused me to think long and hard about what value I’d assign
to my bonus. I respect you, and want you as a long-term customer,
and even a potential joint venture partner, so I don’t want to try
to “pull a fast one” on you.
So, let’s look at my Product Launch Formula Bonuses.
Product Launch Formula Bonus #1 -
A solo mailing to an internet marketing list of 120,000
I’ve spent many years building and cultivating my lists. I’ve
put a lot of time, energy, and money into building my lists
through numerous means.
Now, I consider that my most valuable business asset. Actually,
it’s the relationship that I have with the individual list members,
but the physical database is also priceless!
If you look around at anyone with a list about 5000, you’ll actually
have a very difficult time getting them to do a solo mailing to
their list. The reason is because we can send a mailing for one
of our own products and generally earn MUCH more than someone
would be willing to pay.
Still, I need to put a value on the mailing. To me, a reasonable
value for a list where the list owner has worked long and hard
at cultivating a relationship with that list would be say $200 per
1000 subscribers.
If you sent an email to such a list and you couldn’t earn at least
$200 per 1000 subscribers then either:
A) You product was really horrible and savvy subscribers could see
right through that.
B) Your advertising copy was horrible
or
c) Spam filter, etc., blocked a high percentage of the email from
being delivered. In this latter case, that’s also a version of “B”
because you shouldn’t use a lot of elements in your email that
will trigger spam filters. You should run all potential emails
through something like that scores the email BEFORE you send it,
and if it scores higher than maybe a 2-3, I’d revise the email.
So, $200 per 1000 x 120 = $24,000
I used earning $200 per 1000 subscribers in my break-even analysis
because when you add in backend profits even that number of front
end sales should generate a LOT of total profits.
Product Launch Formula Bonus #2 -
A Live 2-day seminar in Atlanta, Georgia, May 17th - 18th.
My partner (Frank Garon) and I discussed, and settled upon a final
price of $1997 for the seminar. We may offer a slight early-bird
discount, but I honestly don’t think that we’ll need to!
What makes this seminar worth $1997 is that unlike many
“pitchfests” where each speaker only has an hour to present his
content, AND give you an “opportunity” to purchase his product,
this seminar will focus on delivering SOLID Content to you.
Frank and I have each been selling goods and services over the
internet for 11 1/2 years. We both have created products,
launched products, set up huge joint ventures, published
newsletters, hosted live seminars, spoken at dozens of seminars
in the U.S. and abroad, done personal and group coaching, and
studied most aspects of online marketing.
95% of those who started out marketing online when we did gave
up and went back to their JOBS. Frank and I were too stubborn
to even consider going back to a lifestyle where we worked for
someone else.
We also are both absolute sponges, who listened intently to
dozens of experts who knew more than we did about the various
aspects of online marketing.
We listened to speaker-after-speaker at workshop, bootcamp,
seminar, and weekend brainstorming session-after-session. We both
keep our cars filled with CD’s and DVD’s from events and courses
that we couldn’t attend in person, or wanted to go through again.
I’ll let you in on a secret here…
when you hear any information over and over again, that
information eventually becomes YOUR knowledge. Spaced
repetition is the key to mastering anything new…that and actually
going out and doing what you’re taught.
Frank and I realize that we don’t know everything about MOST
topics, but after 11 1/2 years of immersing ourselves in
internet marketing, I hope that we have something to pass along
that you can profit from.
The workshop itself will be two full days of Frank and I
actually going deep into topics like traffic generation,
list-building, product creation, sales psychology, setting up
joint ventures, build customer loyalty, actually serving
and caring about your customers etc.
On top of that, we’ll roll in a number of group sessions and
hot-seats that focus on YOU and YOUR SPECIFIC PROBLEMS.
This seminar is more of a workshop, so come prepared to
actually start applying some of what we’ll teach you right
at the workshop.
Also, come prepared to interact with the other SERIOUS
business people that will be in that room.
Product Launch Formula Bonus #3 - 2 1-hour consulting
sessions with me.
My mentoring program is described here:
http://williecrawford.com/mentoring.html
but I’m not actively looking for new people to mentor. You
see, I grow each person that I personally mentor into the
type person that I find myself wanting to partner with.
On the page above you’ll see that I charge $800 for a 1-hour
consultation… or $3000 per month. For the rare few that
I accept as full-fledge mentoring apprentices, I charge
$24,997.
That IS the real price.
I only want to pour my heart and soul into developing someone
if they want success as bad as I want it for them. My time is
my most valuable and limited asset, and I am VERY protective
of it.
At the same time, I enjoy working with others. I believe
that God put me on this earth to help others. The struggle
is just finding the RIGHT others.
Anyway, 2 hours of my time would cost you $1600.
In my consulting with you, there is also the possibility
that I’ll fall in love with your project and want to be a
part of it. I’m very picky which new projects I get
involved in, but if your project “passes the test” you’re
almost guaranteed that it will be a success.
I simply no-longer believe in getting involved in projects
that I don’t believe have a very high probability of success.
That “possible” part of the “package” is potentially worth
six figures, but it’s not guaranteed.
So the measurable part of my Product Launch Formula Bonus
Package has a very real value of
- Solo Mailing to 120,000 $24,000
- Live 2-day Life-changing seminar $ 1,997
- 2 1-hour consulting sessions $ 1,600
Total Measurable Value $27,597
Why am I offering this Product Launch Formula Bonus
in the first place?
My biggest reason is that I’m hoping it will introduce me
to maybe a dozen new partners who will all have incredible
product ideas that I can help bring to market. In effect, I
want to clone myself TIMES 12.
I also enjoy giving, but it’s just very draining to give
to someone who doesn’t use what I give them. This is my
effort to surround myself with “doers!”
Anyway, to take advantage of my Product Launch Formula Bonus,
please click here: http://WillieCrawford.com/helpdesk/
and leave me a note letting me know that you plan on taking
me up on the offer. Use the first category in the drop-down
menu.
I DO need a idea of what you plan on offering to my list
in your solo mailing.
I DO absolutely reserve the right to refuse to promote
certain products to my lists. It’s my duty to protect them
and I will. So, to avoid misunderstandings, I need to approve
what you plan on offering in your mailing now.
The mailings will be on a first-come, first-serve basis, and
I already have several people who tired to just pay me for
Jeff’s course in advance, and then let me pay Jeff, to lock
in the deal now. I don’t feel comfortable doing that, but
I will tentatively lock in your mailing date if you contact me
via my helpdesk now.
Please use the first category in the drop-down menu.
You don’t need to register or any of that nonsense. The
helpdesk is just a very dependable, and secure way for us
to communicate.
Please go ahead and let me know that you’re interested in my
Product Launch Formula Bonus offer now.
Thank you,
Willie Crawford
