An old wise cat came upon a young cat chasing his tail
furiously in an alley

When the old cat stopped him and asked him why he was
running around stupidly in circles like that, the young cat
said, “You know I’ve recently graduated from Harvard and
discovered from my brilliant teachers that happiness and
all its secrets are in the tip of my tail. And it’s so
exciting all I want to do is chase it and get it every day
all day.

The old cat replied, “You know son, I haven’t been to
university like you or done anything particularly educational
but I too have discovered that happiness is in the tip of my tail.
But I stopped chasing it a long time ago and here’s what I know
that you apparently don’t.

Once you discvover that happiness is in your tail, you then know
where to look and you can stop chasing it forever because what
you eventually understand is that the tip of your your tail is not
only always with you but it has no choice but to follow you
everywhere, every day, all day long!”

If you haven’t found your happiness and online success yet, stop
chasing your tail and join The Internet Marketing Inner Circle
http://TheInternetMarketingInnerCircle.com

She teaches that you should do this even if you never
plan on becoming a professional speaker.

Felicia delivered her message with such conviction
and passion that it even caused the transcriptionist
to comment on how great it was.

You can download that interview as a free PDF here:

http://WillieCrawford.com/FeliciaSlatteryOnIncreasingCredibility.pdf

It’s really great stuff!

Willie

One of them was a guy who sells 10,000 - 12,000 ebooks
per month, EVERY month, on Clickbank.  This guy also has
a mailing list of 320,000 subscribers.

As you can imagine, marketers like me practically tripped
over ourselves to get to the bottom of who and what Rob
knew. Rob suddenly had a LOT of new friends

I just finished listening to the interview of that
Clickbank merchant again.  He’s also an affiliate for
many other Clickbank products.

That interview is bonus #3 in this new product Rob just
released:  http://WillieCrawford.com/RobCanyon/

Willie

It’s not bad though. In preparation, I did gather and
inspect/test: my backup generator, bottled water, non-perishable
foods, plywood to cover windows and doors, and my wireless
internet connection. The cars are all full of gas, and I filled
several  10-gallon gas cans… so I could refill the generator.

I’ve had previous hurricanes leave us without electricity for
over a week

Twice in the past 24 hours I’ve had people  contact me and tell
me that they just “saw my face on CNN.”

What they actually saw was CNN anchorman Rick Sanchez showing
his Twitter page as he reported the news. Rick is one of almost
2000 people that follow me on Twitter.

I’m one of 5700 people following Rick.

If you’re not on Twitter, you should be.  It puts you in touch
with so many people… in real-time. As you can see, it even got
my  face on CNN… twice.

Please follow me on Twitter at:
http://Twitter.com/WillieCrawford/

If you’ve never used Twitter, I do have to warn you. It can be
addictive.  You can see someone like my friend John Reese…
post about his travels through Greece or Egypt, and when you
respond, it immediately appears on his Twitter profile, where he
and all of his followers can see it. It’s very powerful!

The storm will keep me inside today, so I plan on creating and
uploading 5 or 6 videos to YouTube and 30 or so other video
sharing sites.   I’m getting a lot of traffic from my videos in
some niches.

The secret to success in business, online or offline, is to keep
doing what works, and to stop doing what’s not working.  So,
I’ll keep making and uploading simple videos using the automated
submission service at  http://EasyPushbuttonTraffic.info

This is actually what I’d planned on doing anyway.  It’s fun,
and drives a lot of business my way.

Check it out.  If you’d like to see a video of me using the
system, you’ll find that here:
https://williec001.s3.amazonaws.com/EasyPushbuttonTraffic.htm

Notice that video is actually coming off Amazon.com’s server.
There’s a story behind that too. I’ll share that with you in the
next issue.

If you do use a service like Easy Pushbutton Traffic to post
your videos to YouTube, I have a free PDF report on how to get
MORE visitors to watch your videos. You’ll find the link to that
free PDF at: http://WillieCrawford.com/blog2/

Feel free to share that report with you friends. They’ll really
appreciate it.

Ok, time to check on the storm again, and then upload some
videos.

Stay dry
Willie

My friend, Bill Bartmann, did just that.  Now keep in mind that
this group of 1,125 people includes people who had major help
along the way:  Many were born with it, inherited it, or had
every advantage while growing up.

In the history of billionaires, Bill Bartmann stands alone.
He’s the ONLY former homeless person and gang member ever to
have made a billion dollars.  That’s right, Bill went from
eating out of dumpsters and living under a bridge viaduct, to
having after-tax, take-home pay in a single year of more than
$100 million and being listed as the 25th richest person in
America.

Here’s where it gets extremely interesting:  Bill is willing to
coach YOU on how to succeed in business.

After all, what can you learn from someone whose daddy died and
left him a billion?  But it’s totally different with Bill
Bartmann:  He worked in a slaughterhouse.  He was an alcoholic
at age 17.  And at one point Bill was paralyzed from the waist
down.  Yet Bill discovered a DIFFERENT way of thinking and
acting that enabled him to overcome all of that, and become a
self-made billionaire.

After scaling the highest peaks in the business world and
getting his fill of toys like $25 million aircraft, what’s Bill
up to now?  He has one current passion:  Showing others his
special techniques for overcoming any challenge and being as
successful as they want to be.

Do you think Bill might know a few things YOU could use to
overcome your own challenges?  What if you could get his
thoughts on dozens of business topics?

Now you can.  Bill is launching a one-of-a-kind online service,
called his “Billionaire Business System”.  This is not some
one-size-fits-all deal.  Instead, Bill has built a mentoring
tool that provides you with laser-targeted advice on many
individual topics.

Are you already running a business but not sure what’s the best
way to secure financing for your next stage of growth?  Bill
covers that topic.  Not even sure if business is right for you?
Bill has a video session just about that.

In fact, the Billionaire Business System currently has almost
two dozen topics, and is constantly growing.

I strongly recommend that you take a look at Bill’s system and
see for yourself how it can remove whatever roadblocks are in
your way to greater business success.  You can find it by going
to: http://MeetAnActualBillionaire.com
Name me anywhere else on the planet that you can get specific,
useful, and comprehensive business-building advice from a
self-made billionaire?  That’s OK, I can’t think of any, either.

The sooner you have Bill Bartmann in your corner, advising you
on business success, the sooner you can sit back and bask in
your own dreams coming true.

To Your Success,

Willie Crawford

P.S.  The chances are really good that whatever challenges you
have, Bill’s been there, and found a way to overcome them.  Let
Bill show you how, by taking the easy step of going to
http://MeetAnActualBillionaire.com

“A unique language understood only by those in the cult,
“guru” figures of whom many blindly follow, and bizarre
rites and rituals.”

Let’s see….

- Unique language: squeeze pages, optin rate, conversion
rate, PPC, CPM, CPA
- Guru figures: enough said!
- Bizarre rites and rituals: launching new websites at the
drop of a hat, constantly searching for better tools (which
spring up every day), working at all hours of the day or
night.

While Joyner’s comparison may in some sense be accurate,
there’s another word that better describes this collection
of eclectic individuals we know as “internet marketers”.

Family.

Skeptical?

Think about it: in what other business arena do the major
players:

- Freely share their biggest “secrets”?
- Promote each others’ products and services?
- Sell to each other, and to each other’s customers?

I can’t think of any other business endeavor where
successful business owners are so open and transparent with
their colleagues and potential competitors (”newbies”).

And Joel Comm has now taken this transparency to a whole
new level.

You may know Joel as the guy who figured out how to make
Google’s Adsense a money-pumping hands-free oil well and
then turned around and wrote a book about what he learned…

In the New York Times Best Seller The Adsense Code, he
pulled back the curtain so others can duplicate what he
did.

Joel’s new book -the one with the foreword by Mark
Joyner-documents the history of the internet marketing
“family”…

Click Here to Order: Stories of the World’s Most Successful
Internet Marketing Entrepreneurs is the most complete
background of Internet marketing that exists today.

Joel retells story after story of dozens of today’s
internet marketers: how they got started and the paths they
took to become successful.

Once you finish reading this book, you will never look at
Internet Marketing in the same way. Not only do you get an
inside look at marketers including:

- Marlon Sanders
- John Carlton
- Michel Fortin
- Willie Crawford
- Armand Morin

Plus many others, often in their own words…

You also get the little “nuggets” of practical and
strategic wisdom that Joel has deftly included too.
So the book is part family history, part marketing
education, and part inspiration.

You might already be part of the family, if you:

- Know what a squeeze  page is
- Spend time obsessing over your “opt-in rate”
- Check your Clickbank or Paypal account twenty times a day
- Continually search for better-performing keywords
- Hang out with your online friends more than with your “offline” buddies

…then congratulations!  You are already a member of the “family”.

If not, the fastest way to join this family is to read the book!

Click Here to Order, go this website right now:

http://www.affurl.com/go?p=A312124&w=chto

Sincerely,

Willie Crawford

P.S. Don’t miss your chance to get your exclusive peek into
the world of successful Internet Marketing Entrepreneurs,
and take a shortcut to joining them.

http://www.affurl.com/go?p=A312124&w=chto

I did a radio show with a friend, and his business
partner, on how you can buy land in the United States
for as little as $100.

They have a system where anyone, even people from
outside the United States can find parcels of land
for as little as $100, buy the land and then quickly
resell it as wholesale, for thousands of dollars
using the power of the internet.

You’ll find the auido from that call here:
Land For $100 Recording

Huey and Ken will actually be conducting a
teleseminar series where they take you step
by step through their process. If you’d like
more info on that teleseminar series, it’s here:
Land For $100 Teleseminar Details

We’re also looking for affiliates/JV partners
to help spread the word about this teleseminar.
If that interests you, you’re told how to get
further details here:
Land For $100 Affiliate Program

YES, you really can buy land for $100, or even
get it for free. Ken is even GIVING away a
parcel of land. Listen to the recording to
find out how you can win it.

That MP3 is posted here:
Land For $100 MP3

Willie

Gary Ambrose and Keith Wellman are the two newest players
on the internet marketing seminar scene and they’re stepping
onto the stage in a powerful way.

First, they priced their seminar at $2497 but gave
a few JV partners a backdoor that can get you in for
free.
http://www.1shoppingcart.com/app/?af=804328

Secondly, they put together a very powerful lineup
of speakers:

- Gary Ambrose
- Keith Wellman
- Matt Bacak
- Lee & Robin Collins
- Sean Roach
- Kevin Nations
- Alan Bechtold
- Jeff Dedrick
- Kevin Wilke
- Alex Nghiem
- Christine Camaford-Lynch
and some surprise invited guests.

Given that I and a few other JV partners can get you
in for free, this should fill up fast.

It will be at the beautiful Crowne Plaza Hotel, almost
within walking distance of the Orlando airport. I’ve stayed
there numerous times, and LOVE the place.

Get registered now as this will fill up:
http://www.1shoppingcart.com/app/?af=804328

Go here to lock in the best rates on your travel
http://www.ytbtravel.com/williecrawford

Willie

Congratulations, you’re an information marketer. Maybe you’ve just developed your first product or maybe you’re an old pro who’s been at it for a while.

If you’re approaching your business the correct way you’re continually building your own information products empire in your area of expertise.

That means you’re producing books or manuals, or audio and video- based training materials. Maybe it’s CDs or DVDs. Doesn’t matter. The important thing is you’ve got a number of products you can promote via you speaking engagements, through your website, by joint venturing, or by any other number of methods.

Now let’s ask the tough question. If you’re having any degree of success you may now be wearing all of these hats (and more):

• public speaker
• marketer of your speaking services
• information product developer
• shipping clerk
• CD or tape duplicator
• binder assembler
• customer service manager
• order taker
• travel planner
• delivery person

So you’ve got to ask yourself which of these hats should you be wearing? Where should you be applying your time and efforts to maximize your business?

When you’re first starting out you probably should do it all yourself. You need to have an understanding of what is involved in producing and delivering your products to your customers.

But if your business is growing you’ll quickly find out that too much of your time is being spent on the mundane tasks - copying binders (or running to Kinko’s), duplicating CDs and labeling them, packaging things together, putting products in boxes, running down to the post office or UPS, etc. Which means you’re not spending your time where you get the biggest bang for your buck – sales, marketing, product creation and, for some, public speaking.

When is the right time to outsource your duplication and fulfillment requirements? Ultimately, you’ll have to decide when that time is for yourself. But what do you value your time at? $100 per hour, $200 per hour, more? Then how long does it make sense for you to be spending your time doing $10 or $20 per hour tasks? If you’re spending an hour per day running products to the post office that’s an hour you’re not investing in your real bread and butter. And what is your opportunity cost?

When you’re spending time working in your business rather than working on your business then opportunities will slip by without you even noticing them. There is a time when outsourcing your product duplication and fulfillment requirements makes sense - both from a time management and a financial standpoint. When is that time right for you?

————

Trying to do your own product fulfillment is Mistake #3 in Bret Ridgway’s course
“The 50 Biggest Mistakes I See Information Marketers Make.” How many of the mistakes are you making and what’s it costing you? For more info visit: http://cart.sfsbookstore.com/shop/cgi/tracker?shopID=7&adID=472

In the information marketing world you’ll frequently hear the phrase “perceived value” uttered. Simply put, it means how much people think your product is worth. How you choose to package the information you’re selling will have a tremendous impact on how your customers perceive its value.

Let’s take a look at the relative perceived values of different products from lowest perceived value to highest perceived value. Keep in mind the content is identical regardless of the packaging.

Example 1: Single CD

Low —> Medium —> High

Paper Sleeve —– Jewel Case —– DVD Style Case

If the CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you’re asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you’re giving it away you need to go bare bones on your packaging.

But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content by packaging it differently.

Example 2: 100 Page Manual

Low —> Medium —> High

Saddle Stiched — Perfect Bound — Spiral Bound — 3-ring Binder

Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you’ll find in your traditional bookstore. Put that same information into an 8-1/2” x 11” spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.

If you’re selling a multifaceted product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.

How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above when you’re deciding how you want your product to look and make sure your packaging is consistent with what you want the perceived value of your product to be.

————

Packaging inconsistent with the selling price of your product is Mistake #18 in Bret Ridgway’s new course “The 50 Biggest Mistakes I See Information Marketers Make”. How many of the mistakes are you making and what’s it costing you? Visit http://cart.sfsbookstore.com/shop/cgi/tracker?shopID=7&adID=472 for more info.