Archive for the ‘Willie Crawford On Product Launches’ Category

Traffic Secrets Of A Savvy Super Affiliate

Monday, March 31st, 2008

Traffic Secrets Of A Savvy Super Affiliate
Copyright 2008 By Willie Crawford

On March 27th, 2008, Jeff Walker released his much-awaited
Product Launch Formula 2.0. Numerous affiliates promoted
the product and it did VERY well. However, some affiliates
were much more effective than others. Some affiliates made
no sales, while others made DOZENS of sales.

As one of the affiliates who made dozens of sales, please
allow me to share with you what I consider the “traffic
secrets” that made the difference. Hopefully, you can
apply some of these techniques in your own marketing.

What will perhaps shock you is the fact that NONE of the
things that I did are really new. They are just good
old-fashioned marketing and traffic generation tactics that
you already intuitively know. They are also the traffic
generation and sales secrets that I have freely taught in
my writings since 1998.

Here, in no particular order, are my very effective, super
affiliate traffic secrets.

1) Effective Copywriting.

I think of all my marketing efforts as “basic copywriting.”
So no matter whether it’s article marketing, forum posting,
blogging, email marketing, or using other techniques, I use
proven copywriting techniques.

That means that I consistently use benefit-filled headlines,
and sub-headlines.

That means that I answer the “what’s in it for me?” question.

That means that I “get insider the conversation going on in
my prospect’s head.”

You’ll see what I mean as I share what proved to be my most
effective tactics. However, I began with BASIC keyword
research… but with a twist. I simply asked myself, “What
will hundreds… perhaps thousands” of people be looking
for on the day that Product Launch Formula 2.0 launches.

The obvious answer to me was “the best bonuses offered by
affiliates marketing Product Launch Formula 2.0.” Therefore,
my marketing efforts centered around THAT fact.

Please notice that anyone who enters a similar term into a
search box WOULD be actively shopping for the best Product
Launch Formula bonus. Therefore, by choosing a VERY focused
term to concentrate my efforts on, I laser-focused on buyers!

2) Email Marketing.

One time-tested method that I used in reaching clients who
would benefit the most from Product Launch Formula 2.0 was
my email newsletter. Sticking with the premise that
effective affiliate marketing is just good copywriting, my
emails had to follow proven copywriting principles too.

Since your emails CAN’T work unless they’re actually opened
and read, I had to use “headlines” that accomplished
this task. I had to use benefit-filled email subject lines.

Knowing how much of a challenge email marketing can be,
and knowing how difficult it can be to build a subscriber
database, the question of “What would be the best bonus
possible?” also became glaringly obvious.

So, part of my bonus package was a solo mailing to a list
of 120,000. Needing to protect my clients from questionable
products, I had to emphasize in my email marketing (and
in my other marketing) that I had to approve ALL solo
mailing before they were locked in. So, I had to do
pre-launch coordination.

Since my solo mailings were on a first-come, first-served
basis, that introduced the scarcity factor.

Incidentally, as Jeff indicated that he would have a relaunch
of Product Launch Formula 2.0 on April 2nd, 2008, I had to
ask if that bonus was still viable. The bonus still made sense
but could only be offered to a few, and all of those mailings
would have to be scheduled for June 2008 or later.

3) Article Marketing.

Deciding to target the term “product launch formula bonuses,”
I wrote over a dozen keyword optimized articles on that
topic. These articles were distributed via article
distribution services as well as posted to my websites,
blogs, etc.

Simple, yet effective.

While many people were busy arguing about whether or not
articles worked any longer… especially in the short-term… I
simply used them.

4) Search Engine Marketing.

Basic copywriting applies to search engine marketing too.
So, the few ads that I ran using pay-per-clicks all had
benefit-filled headlines. They all also had my most
important keywords right in the headlines and bodies of the
listings.

The articles, blog posts, etc., put in the search engine
spiders’ paths ALL were optimized for my primary keywords.
Therefore, on launch day, Google was kind enough to give
my listings 6 out of 10 front-page places for the term
“Product Launch Formula Bonuses” and “Product Launch
Formula Bonus.”

The number of front page listings that I had for that
critical term fluctuated from time to time but was
always between 3 and 6 out of 10.

Most of the “Search Engine Results Pages (SERPs) listings
that I had did something MUCH more critical though. They
actually DESCRIBED my Product Launch Formula Bonus Package.

Yes, you could look on the front page of Google, and right
there you could read that Willie Crawford was offering:

- A solo mailing to 120,000

- Free access to a 2-day seminar that others would pay
$1997 for… and that this seminar was guaranteed not to
be a pitch-fest!

- Two 1-hour one-on-one consulting sessions

The wording that showed up in the search engine listings
was deliberate and critical! It told those that I would
not reach through any of my other methods exactly what
they would get when they purchased through my Product
Launch Formula affiliate link.

5) Specific Ordering Instructions.

Since it would be extremely easy for customers intending
to order through my affiliate link to inadvertently
order through another affiliate’s link, I gave very
specific instructions on HOW to order.

I “redeployed” my homepage at http://WillieCrawford.com
for this purpose. On that page, I told them:

- How to clear their cookies (complete with a Camtasia
Video demonstrating the steps for Internet Explorer and
Fire Fox users).

- How to coordinate approval of the product to be
offered through their solo mailing in advance. Basically,
I asked them to submit a ticket through my helpdesk. I
knew that the helpdesk would prove the be the most
reliable communications method practical.

- What the different parts of my bonus package was.

- What affiliate link they absolutely had to use in
order to qualify for my bonuses.

6) Becoming An Authority Site

My friend, Dr. Mani, had often written of his Authority
Site Process. He also offered a special on his Authority
Site Process Course that I decided to enroll in and then
follow as closely as practical. It did involve a little
work, and my schedule was busy enough that I wasn’t sure
that I’d follow through, but I did force myself to…
although not always in a timely fashion.

I directly attribute what I learned in Dr. Mani’s
Authority Site Process Course with dozens of front page
listings for numerous keyword phrases :-)

With my concentrated efforts, I became such an “authority”
that within just a few days, I had several competing
affiliates listing THEIR bonuses on my “Product Launch
Formula Discussion Forum
.”

On launch day, members of The Internet Marketing Warriors
began comparing bonuses right on the Warrior Forum. Several
times they referenced my forum as a resource set up to
impartially discuss “Product Launch Formula Bonuses”
providing links to that forum. This resulted in other
affiliates listing their bonuses on my forum (boosting its
authority), and in more search engine relevance since Google
also noticed the links from The Warrior Forum to my forum.

As you can see, NONE of the traffic secrets that I used
to get my Product Launch Formula Bonus Package noticed were
rocket science. What is perhaps not so obvious is that
everything that I did was very scientific. Everything
that I did was tested and tracked very closely. The
results were irrefutable!

I’ve just shared with you EXACTLY how I generated dozens
of sales for a $1997 product as an affiliate marketer.
None of those things required any large cash outlays. They
just required taking a little action… and THAT is the
real secret ;-)

—–

Willie Crawford is an Internet marketer with over 11 years
of experience at generating massive website traffic, and sales
using viral marketing techniques. Viral Document Toolkit is
his favorite tool for creating rebranded PDF ebooks in minutes.
Checkout the demo video at: http://ViralDocumentToolkits.com

Jeff Walker - A Product Launch Formula Genius

Monday, March 31st, 2008

Jeff Walker - A Product Launch Formula Genius
Copyright 2008 by Willie Crawford

Every so often someone comes along and completely changes how
the game is played. It is only a rare visionary who can do this.
Whenever such a person appears, you should do whatever you can
to soak up every bit of information they provide.

One such figure in Internet marketing is Jeff Walker. Jeff
Walker has been the cause of more successful product launches
than anyone else in the history of Internet marketing!

Is it his natural brilliance and intelligence that makes this
happen?

It helps.

Is it his persistence and commitment that make it possible?

It helps.

But the single greatest reason why Jeff Walker is so successful
is because he has perfected a formula for launching products.

In other words, he has taken the guess work out of launching
products. He has proven his effectiveness by teaching others how
to work his Product Launch Formula and get similar results.

Here’s the problem with a lot of information products that teach
you how to succeed online. It’s not that they don’t contain
valuable information. It’s not that the information doesn’t work
in the real world.

The number one problem is that the person doesn’t have the
ability to present the information to you in a way that makes it
easy for you to follow.

Why do you think 95% of people who buy information products
never put any of the information into action? Part of the reason
is because they simply don’t want to do the work. But another
part of it is because the information is not presented to them
in a clear and duplicable fashion.

Not only has Jeff Walker given you the ultimate product launch
formula, but he shows you how to do it a way that is so clear
that immediately you’ll know what to do and how to do it. How
else can you explain why so many people are getting excellent
results?

Regardless of whether or not your purchase Jeff Walker’s Product
Launch Formula, you should study his marketing. You can get a
million dollar education just by modeling how he presents his
information to his market and what he does to provide excellent
service to his customers.

Like I said - only once in a while does someone of this caliber
come along. You’ll be doing yourself and your own customers the
greatest disservice if you don’t act on this opportunity. Anyone
who is launching a product, or plans to launch one in the future
should study Jeff Walker and his Product Launch Formula.

——–

Willie Crawford is an internationally-acclaimed speaker,
author, seminar and radio show host, and leading Internet
marketing joint venture and product launch expert. Learn more
about doing product launches and how to get your offer sent
to 120,000 at: http://WillieCrawford.com

Bonus Solo Mailing & Seminar Plus 2-Hours Of Consulting No Longer Available

Saturday, March 29th, 2008

Now that Product Launch Formula is off the market, the bonuses offered with the launch are no longer available.  When/if it goes back on sale, I will have to look at what bonuses I might offer then.

Thanks to everyone who took advantage of my Product Launch Formula Bonus Offer.

Willie

Product Launch Formula - Don’t Miss My Bonus Solo Mailing To 120,000

Thursday, March 27th, 2008

Product Launch Formula & My Bonus Mailing To 120,000 Anticipated
To Be Offered For Only A Few Hours!

Today at 2pm EST, Jeff Walker launches his Product
Launch Formula 2
.

Jeff only anticipates keeping it open for 6-8 hours because
of the number people already on the waiting list, and due to
the anticipated demand.

My bonus when you buy Product Launch Formula 2.0 through my
link is:

1) A solo mailing to 120,000

2) A live 2-day seminar hosted by Frank Garon and myself
in Atlanta, Georgia

3) Two 1-hour one-on-one consulting sessions.

This bonus package is actually valued at over $27,000
because the solo mailing is so rare, and can literally MAKE
many businesses. Few other affiliate have a list of this
size… something I’ve worked on for over a decade.

I already have nearly 30 people who have indicated that they
“plan on” buying PLF through my link. They’ve contacted me
and some have tentatively locked in mailing dates.

If my bonus package interest you, you need to read the full
description at: http://WillieCrawford.com

Before 2pm EST, you’ll need to make sure that you clear
your cookies, and then that you are ordering through my link.
My link is posted at http://WillieCrawford.com

I also have a 2-minute video showing how to clear cookies
in Internet Explorer and Fire Fox posted at the link above
if you’re not sure how to clear cookies.

If you don’t need to reread the description of my bonus
because you’ve been watching it for a month, then you can
also clear your cookies, and then go directly to my link at

http://P-L-Formula.com

I do have to pre-approve the item and text of your solo
mailing. I will not promote things that are questionable
to my list.

If you have any questions, please contact me via my helpdesk
at: http://WillieCrawford.com/helpdesk/

My staff and I will monitor the helpdesk closely today.

When you go to order, don’t be surprised if Jeff’s server
is slow or overloaded. We expect VERY heavy traffic when
it first opens up. So, please be persistent :-)

I anticipate Jeff Walker ending his sale, and me no longer
offering my bonuses within the next 12 hours. When Jeff
pulls his offer, consider my bonus offer ended too.

Please don’t miss out on this once-in-a-lifetime Product
Launch Formula Bonus
.

Thank you,
Willie Crawford

Product Launch Formula - Don’t Miss My Bonus Solo Mailing To 120,000

Thursday, March 27th, 2008

Product Launch Formula & My Bonus Mailing To 120,000 Anticipated
To Be Offered For Only A Few Hours!

Today at 2pm EST, Jeff Walker launches his Product
Launch Formula 2
.

Jeff only anticipates keeping it open for 6-8 hours because
of the number people already on the waiting list, and due to
the anticipated demand.

My bonus when you buy Product Launch Formula 2.0 through my
link is:

1) A solo mailing to 120,000

2) A live 2-day seminar hosted by Frank Garon and myself
in Atlanta, Georgia

3) Two 1-hour one-on-one consulting sessions.

This bonus package is actually valued at over $27,000
because the solo mailing is so rare, and can literally MAKE
many businesses. Few other affiliate have a list of this
size… something I’ve worked on for over a decade.

I already have nearly 30 people who have indicated that they
“plan on” buying PLF through my link. They’ve contacted me
and some have tentatively locked in mailing dates.

If my bonus package interest you, you need to read the full
description at: http://WillieCrawford.com

Before 2pm EST, you’ll need to make sure that you clear
your cookies, and then that you are ordering through my link.
My link is posted at http://WillieCrawford.com

I also have a 2-minute video showing how to clear cookies
in Internet Explorer and Fire Fox posted at the link above
if you’re not sure how to clear cookies.

If you don’t need to reread the description of my bonus
because you’ve been watching it for a month, then you can
also clear your cookies, and then go directly to my link at

http://P-L-Formula.com

I do have to pre-approve the item and text of your solo
mailing. I will not promote things that are questionable
to my list.

If you have any questions, please contact me via my helpdesk
at: http://WillieCrawford.com/helpdesk/

My staff and I will monitor the helpdesk closely today.

When you go to order, don’t be surprised if Jeff’s server
is slow or overloaded. We expect VERY heavy traffic when
it first opens up. So, please be persistent :-)

I anticipate Jeff Walker ending his sale, and me no longer
offering my bonuses within the next 12 hours. When Jeff
pulls his offer, consider my bonus offer ended too.

Please don’t miss out on this once-in-a-lifetime Product
Launch Formula Bonus
.

Thank you,
Willie Crawford

Product Launch Formula - Required Reading

Wednesday, March 26th, 2008

Product Launch Formula - “Required Reading”
Copyright 2008 by Willie Crawford

If you randomly rounded up a bunch of self-made millionaires,
put them into one room and asked them – What book would you
consider to have most contributed to your success? – almost all
of them would have the same answer:

Think and Grow Rich.

If you assembled a bunch of grizzled direct response marketing
pros, and asked them who you should first read to educate
yourself about effective advertising, almost all of them would
have the same answer:

Claude Hopkins.

Finally, if you went to the top internet marketers and asked
them how you could go about practically guaranteeing the success
of a product launch, almost all of them would tell you have the
same answer:

Get Product Launch Formula!

Jeff Walker’s Product Launch Formula is responsible for more
product launch success stories than any other product on the
market. It’s to internet marketers what Think and Grow Rich is
to self-made entrepreneurial millionaires.

One of the reasons Product Launch Formula has produced such
phenomenal results is because it has re-invented the way
products are launched on the internet. Think about it this way –
if you do the same thing that the general internet marketing
crowd does, you’ll get similar results.

Now you might be able to really tweak those elements and
processes, and incrementally improve your results so you do
“slightly” better than average. For example, you split test the
heck out of the headline in your sales letter, and you get a
1.2% increase in sales.

But what if you followed a formula that was so good at selling
your customer that you didn’t even need a headline? What if if
you approached the launch in such a way that by the time you
made the product available, you already had all of your buyers
lined up with their cash in hand, just waiting to click on the
order button?

You wouldn’t even need a sales letter at all!

Why most internet marketers are trying to incrementally improve
their business, Jeff Walker’s Product Launch Formula shows you
how to re-invent your business in such a way that make a giant
leap with your results.

That’s why it’s required reading. It forces you to reconsider
everything that you thought was required for success in internet
marketing. It offers a new perspective that allows you to
consider how to meet success by taking a whole new – and better
– approach.

Willie Crawford is an internationally-acclaimed speaker,
author, seminar and radio show host, and leading Internet
marketing joint venture and product launch expert. Learn more
about doing product launches and how to get your sold offer
sent to 120,000 at: http://BestProductLaunchFormulaBonus.com

Product Launch Formula - The Secret Behind Million Dollar Days

Wednesday, March 26th, 2008

Product Launch Formula - The Secret Behind Million Dollar Days
Copyright 2008 by Willie Crawford

It wasn’t long ago when even the top internet marketing gurus
approached a product launch with only a “vague” plan. Basically,
that plan was to gather up some super affiliates, release a free
report first to build up the product, and then introduce that
product into the market.

There were no million dollars days back then, either.

A few a years ago a man named Jeff Walker decided to take a more
strategic approach. That was when the Product Launch Formula was
created. Now it’s not million dollar days. It’s ten million
dollar days. Soon it will be one hundred million dollar days.

It would be easy to call the Product Launch Formula a fluke if
it was only used once or twice to create a million dollar
payday. But what about if it has been used consistently to
create million dollar launches? That’s exactly what it has done,
over and over again.

In fact, when you ask the most successful internet marketers
what their favorite product is, almost always you will hear the
same response – Product Launch Formula!

Why is Product Launch Formula so effective? Well, we’ve all seen
those long, towering 50 page sales letters that are pitching a
product. Maybe the first few times you encountered them you took
them seriously and read through them.

Now, most people just read the headline and skip down to the
bottom to see how much it costs.

However, long sales letters are the only option you have to
truly explain every beneficial aspect of your product or service
to your buyer in a way that will hit their emotion hot buttons
and cause them to buy. But what if you could break down your
long sales letter into more digestible chunks, and then feed
those chunks piece by piece to your market?

That’s one of the philosophies behind the Product Launch
Formula
. Now, not only are you being able to better educate your
prospects about the benefits of your products, but each chunk of
information you give them leverages off the last chunk of
information, to create more “buyer momentum”.

Also, it allows people to take the information you give them and
actually go out and use it in the real world. What happens is
they get results from your information, so they come back to you
wanting more. You have just proven you know what you’re doing.

By being able to present your information in more digestible
chunks and build off the momentum you create from the results
that information produces in your market, you too can use the
Product Launch Formula to have your own million dollar day.

Willie Crawford is an internationally-acclaimed speaker,
author, seminar and radio show host, and leading Internet
marketing joint venture and product launch expert. Learn more
about doing product launches and how to get your sold offer
sent to 120,000 at: http://BestProductLaunchFormulaBonus.com

Amazing Bonuses For Product Launch Formula

Wednesday, March 26th, 2008

Amazing Bonuses For Product Launch Formula
Copyright 2008 By Willie Crawford

If you’re considering purchasing Product Launch Formula, I’ll
show you the best way to get the most value out of that
purchase.

A deliberate strategy that Jeff Walker uses to sell Product
Launch Formula
is to recruit a bunch of super-affiliates to
promote his product to their list. In order to really get the
marketplace in a frenzy, he offers incentives to the affiliate
who brings in the most sales.

Now, there are a lot of different reasons that motivate these
affiliates to promote Product Launch Formula. For some, it’s
about the money. The more people that buy through them, the more
money they make.

For others, it’s truly about service. They reason that Product
Launch Formula
will truly benefit their customers, and they
don’t want to do their customers a great injustice but keeping
them in the dark about such a wonderful product.

Finally, for other affiliates it’s just the challenge. They want
to earn the title as the number 1 affiliate for Product Launch
Formula. It’s a great indication of their marketing prowess.

So how does this benefit you? For all the reasons above,
affiliates will entice you to purchase through them by offering
you special bonuses. It gets to the point that the competition
becomes so fierce that some affiliates will go all out and give
you special one-time bonuses that have never been offered before
– and are not likely to be offered again!

Use these bonuses to your advantage. Here’s what you should do.
First, become aware of the different bonuses that are offered.
Depending on your businesses and your goals, different bonuses
will have different value for you.

If you have just created a killer product and someone is
offering a bonus to let you mail your offer to their list, then
that is probably going to be the most valuable bonus for you. On
the other hand, if you haven’t created a product yet, and right
now you are more focused on building a list, then you might want
to look for a bonus that teaches you how to do that.

If you are interested in getting Product Launch Formula, then
you should take some additional time to check out all the
different bonuses that are being offered for purchasing it. Not
only will you be getting a top rate product, but you may even
find bonuses that are more valuable to you than the product
itself!

————–

Willie Crawford is an internationally-acclaimed speaker,
author, seminar and radio show host, and leading Internet
marketing joint venture and product launch expert. Learn more
about doing product launches and how to get your sold offer
sent to 120,000 at: http://BestProductLaunchFormulaBonus.com

Product Launch Formula Bonus Mailing To 120,000 Only Available For 24 Hours!

Wednesday, March 26th, 2008

In case you haven’t heard, Jeff Walker’s Product
Launch Formula 2 launches Thursday, March 27th, at 2pm EST.

Lots of things about Product Launch Formula 2 have been
shrouded in secrecy until this point so I wanted to clear
up any confusion.

I also want to make sure that you are aware of the very best
bonus of any bonus packages that I’ve look at… and I’m on
nearly 100 email newsletters. That bonus offer, which you’ll
be doing yourself a disservice if you don’t check out is
posted at: http://WillieCrawford.com/

Here are so questions we’ve received and my answers:

Question #1:
What is Product Launch Formula 2?

Answer:
It’s a 5-week online class that will help you launch a
successful product regardless of your niche or experience
level.

There will be very focused curriculum each week, Q&A
sessions, hot-seats, videos, a peek inside of “the regular guy
launches” as well as the big player launch, and so much
more. Each week will focus on a different aspect of the
product launch formula.

If you happen to miss a week, it will all be online,and
fully downloadable.

Question #2:
How long will Product Launch Formula 2 be available?

Answer:
It will be open for a MAXIMUM of 24 hours, since there
is such a huge demand, more likely it will be only open
for a few hours.

***
The bottom line is if you are planning on purchasing
Product Launch Formula 2, you need to act fast.
***

Question #3:
Is there a guarantee?

Answer:
Yes there is a very strong guarantee. Just ask for a refund
and you will get your money back. Plain and simple.

Question #4:
How much will the class cost?

Answer:
The course will be a one-time payment of $1,997 or you
can budget with the 3-month payment plan of $747 per month.

Question #5:
Are you offering a bonus and what is it?

Answer:
Yes I am! It includes:

1) A solo mailing to 120,000 (On a first-come, first-served basis)

2) A live 2-day seminar in Atlanta, Georgia (co-hosted with Frank
Garon).

3) 2 1-hour consulting sessions with me, that can be broken
up any way that you want. You can record the 2-hours and turn it
into a product if you’d like.

Note:

I’ve already had nearly 2 dozen people tell me that they plan
on getting my bonus package. Since the mailings are done on a
first-come, first-served basis, it will be critical that you act
fast… as in at 2pm EST, on Thursday, March 27th.

I DO need to know what you plan on promoting to my list. I owe
them that, and I am very protective of my subscribers.

I consider the solo mailing to be the best bonus that I’ve ever
seen offered with a product like this, and if you do a great job
in crafting your offer, and if it is for the right product, you
could easily make back 25 times your investment with that one
mailing.

I don’t ever plan on offering this bonus again, so it is a
once-in-a-lifetime offer.

Please take a moment now to look everything over and then let me
know if you have any additional questions.

Drop by: http://WillieCrawford.com

Willie

Best Product Launch Formula Bonuses - Lock These In Early

Wednesday, March 19th, 2008

My bonuses when you get Jeff Walker’s Product Launch Formula 2 through my affiliate link includes a solo mailing to 120,000.  This Product Launch Formula Bonus is going to be VERY popular.  Nearly 2 dozen people have already said that they definitely want my bonus.

Since the bonus is on a first-come, first-served basis, it pays to be early. Product Launch Formula 2 does not go on sale until March 25th, 2008 but you can still contact me via my helpdesk to begin locking in the date for you solo mailing.

To contact me regarding this Product Launch Formula Bonus, please use my helpdesk here: http://WillieCrawford.com/helpdesk/

Please use the category, “Personal For Willie”

Don’t spend too much “thinking about” this Product Launch Formula Bonus package.  While you think, others are taking action. You should too.

Willie Crawford