Traffic Secrets Of A Savvy Super Affiliate
Copyright 2008 By Willie Crawford
On March 27th, 2008, Jeff Walker released his much-awaited
Product Launch Formula 2.0. Numerous affiliates promoted
the product and it did VERY well. However, some affiliates
were much more effective than others. Some affiliates made
no sales, while others made DOZENS of sales.
As one of the affiliates who made dozens of sales, please
allow me to share with you what I consider the “traffic
secrets” that made the difference. Hopefully, you can
apply some of these techniques in your own marketing.
What will perhaps shock you is the fact that NONE of the
things that I did are really new. They are just good
old-fashioned marketing and traffic generation tactics that
you already intuitively know. They are also the traffic
generation and sales secrets that I have freely taught in
my writings since 1998.
Here, in no particular order, are my very effective, super
affiliate traffic secrets.
1) Effective Copywriting.
I think of all my marketing efforts as “basic copywriting.”
So no matter whether it’s article marketing, forum posting,
blogging, email marketing, or using other techniques, I use
proven copywriting techniques.
That means that I consistently use benefit-filled headlines,
and sub-headlines.
That means that I answer the “what’s in it for me?” question.
That means that I “get insider the conversation going on in
my prospect’s head.”
You’ll see what I mean as I share what proved to be my most
effective tactics. However, I began with BASIC keyword
research… but with a twist. I simply asked myself, “What
will hundreds… perhaps thousands” of people be looking
for on the day that Product Launch Formula 2.0 launches.
The obvious answer to me was “the best bonuses offered by
affiliates marketing Product Launch Formula 2.0.” Therefore,
my marketing efforts centered around THAT fact.
Please notice that anyone who enters a similar term into a
search box WOULD be actively shopping for the best Product
Launch Formula bonus. Therefore, by choosing a VERY focused
term to concentrate my efforts on, I laser-focused on buyers!
2) Email Marketing.
One time-tested method that I used in reaching clients who
would benefit the most from Product Launch Formula 2.0 was
my email newsletter. Sticking with the premise that
effective affiliate marketing is just good copywriting, my
emails had to follow proven copywriting principles too.
Since your emails CAN’T work unless they’re actually opened
and read, I had to use “headlines” that accomplished
this task. I had to use benefit-filled email subject lines.
Knowing how much of a challenge email marketing can be,
and knowing how difficult it can be to build a subscriber
database, the question of “What would be the best bonus
possible?” also became glaringly obvious.
So, part of my bonus package was a solo mailing to a list
of 120,000. Needing to protect my clients from questionable
products, I had to emphasize in my email marketing (and
in my other marketing) that I had to approve ALL solo
mailing before they were locked in. So, I had to do
pre-launch coordination.
Since my solo mailings were on a first-come, first-served
basis, that introduced the scarcity factor.
Incidentally, as Jeff indicated that he would have a relaunch
of Product Launch Formula 2.0 on April 2nd, 2008, I had to
ask if that bonus was still viable. The bonus still made sense
but could only be offered to a few, and all of those mailings
would have to be scheduled for June 2008 or later.
3) Article Marketing.
Deciding to target the term “product launch formula bonuses,”
I wrote over a dozen keyword optimized articles on that
topic. These articles were distributed via article
distribution services as well as posted to my websites,
blogs, etc.
Simple, yet effective.
While many people were busy arguing about whether or not
articles worked any longer… especially in the short-term… I
simply used them.
4) Search Engine Marketing.
Basic copywriting applies to search engine marketing too.
So, the few ads that I ran using pay-per-clicks all had
benefit-filled headlines. They all also had my most
important keywords right in the headlines and bodies of the
listings.
The articles, blog posts, etc., put in the search engine
spiders’ paths ALL were optimized for my primary keywords.
Therefore, on launch day, Google was kind enough to give
my listings 6 out of 10 front-page places for the term
“Product Launch Formula Bonuses” and “Product Launch
Formula Bonus.”
The number of front page listings that I had for that
critical term fluctuated from time to time but was
always between 3 and 6 out of 10.
Most of the “Search Engine Results Pages (SERPs) listings
that I had did something MUCH more critical though. They
actually DESCRIBED my Product Launch Formula Bonus Package.
Yes, you could look on the front page of Google, and right
there you could read that Willie Crawford was offering:
- A solo mailing to 120,000
- Free access to a 2-day seminar that others would pay
$1997 for… and that this seminar was guaranteed not to
be a pitch-fest!
- Two 1-hour one-on-one consulting sessions
The wording that showed up in the search engine listings
was deliberate and critical! It told those that I would
not reach through any of my other methods exactly what
they would get when they purchased through my Product
Launch Formula affiliate link.
5) Specific Ordering Instructions.
Since it would be extremely easy for customers intending
to order through my affiliate link to inadvertently
order through another affiliate’s link, I gave very
specific instructions on HOW to order.
I “redeployed” my homepage at http://WillieCrawford.com
for this purpose. On that page, I told them:
- How to clear their cookies (complete with a Camtasia
Video demonstrating the steps for Internet Explorer and
Fire Fox users).
- How to coordinate approval of the product to be
offered through their solo mailing in advance. Basically,
I asked them to submit a ticket through my helpdesk. I
knew that the helpdesk would prove the be the most
reliable communications method practical.
- What the different parts of my bonus package was.
- What affiliate link they absolutely had to use in
order to qualify for my bonuses.
6) Becoming An Authority Site
My friend, Dr. Mani, had often written of his Authority
Site Process. He also offered a special on his Authority
Site Process Course that I decided to enroll in and then
follow as closely as practical. It did involve a little
work, and my schedule was busy enough that I wasn’t sure
that I’d follow through, but I did force myself to…
although not always in a timely fashion.
I directly attribute what I learned in Dr. Mani’s
Authority Site Process Course with dozens of front page
listings for numerous keyword phrases 
With my concentrated efforts, I became such an “authority”
that within just a few days, I had several competing
affiliates listing THEIR bonuses on my “Product Launch
Formula Discussion Forum.”
On launch day, members of The Internet Marketing Warriors
began comparing bonuses right on the Warrior Forum. Several
times they referenced my forum as a resource set up to
impartially discuss “Product Launch Formula Bonuses”…
providing links to that forum. This resulted in other
affiliates listing their bonuses on my forum (boosting its
authority), and in more search engine relevance since Google
also noticed the links from The Warrior Forum to my forum.
As you can see, NONE of the traffic secrets that I used
to get my Product Launch Formula Bonus Package noticed were
rocket science. What is perhaps not so obvious is that
everything that I did was very scientific. Everything
that I did was tested and tracked very closely. The
results were irrefutable!
I’ve just shared with you EXACTLY how I generated dozens
of sales for a $1997 product as an affiliate marketer.
None of those things required any large cash outlays. They
just required taking a little action… and THAT is the
real secret 
—–
Willie Crawford is an Internet marketer with over 11 years
of experience at generating massive website traffic, and sales
using viral marketing techniques. Viral Document Toolkit is
his favorite tool for creating rebranded PDF ebooks in minutes.
Checkout the demo video at: http://ViralDocumentToolkits.com
