Joint Venture Broker Reveals 4 Stealthy Sources Of Powerful Internet Marketing Intelligence
Sunday, November 16th, 20084 Stealthy Sources Of Powerful Internet Marketing Intelligence
Copyright 2008 by Willie Crawford
In online marketing it is critical that you keep up with what is
going on in your industry. You do need to know who is doing
what - and why they are doing it. You do need to take the
time to research potential joint venture partners, products,
and competing businesses.
Here are four excellent tools and how to use them.
1) Internet Archive - Also known as “The Way Back Machine”
at http://Archive.org
There are actually many facets to this amazing site but the
feature that I use most is the ability to look at a historical
snapshot of a website/domain.
There is a box on the site where you can enter any url, and it
will show you “snapshots” taken of that website over time.
For example, if your were to enter my domain
“williecrawford.com” you’d see be able to sift through actual
archived pages from my website between December 1998 and today.
Every week or two a new snapshot of the site was taken and
stored in the Archive.org database.
That lets you confirm how long a website has been online
(provided it was archived), lets you see how a business evolved
over time, and will even reveal to you things a marketer may
have been testing that perhaps didn’t work out.
I use this tool to confirm how long a site/person has been in
business. I also use it to confirm how long a person has
actually been in a particular niche or discipline. I use it in
deciding who to actually form business relationships with.
If you discover practices contrary to your own standards, or
that a potential business partner hasn’t been totally honest
with you, then you certainly want to proceed with caution…
or look deeper.
2) Google Alerts - At http://www.google.com/alerts/
You can set an alert to have Google notify you via email any
time that it finds a new occurrence of a term online (on a
webpage, blog, etc.)
I set alerts for my name, my product names, my urls, and
competitors’ names/products/urls.
Any time the system finds someone “talking about” the target
term, it will send you an email (at whatever frequency you
specify) notifying you of the new finds.
Once a day, I get emails notifying me of where my target terms
has just been discovered. This points you to places where you
are being blogged about, mentioned in articles, discussed on
forums, etc.
It could alert you to positive or negative publicity that you
want to be aware of.
3) Tweet Beeps - Similar To Google Alerts, Only On Twitter.com
Found at http://tweetbeep.com/ I use Tweet Beeps the same way
that I use Google Alerts. Any time that my target phrases are
found in ANY Twitter posts, I get a notification.
That will point out to you discussions that you may want to join
for various reasons, to include “damage control,” thanking them
for a nice compliment, to answer questions about your product,
etc.
One creative way to use Tweet Beeps would be to ask those
“tweeting” positive things about your product for testimonials,
or to become your affiliates.
4) International Association Of Joint Venture Brokers
Found at http://IAJVB.ORG, The International Association of
Joint Venture Brokers is a collection of joint venture brokers,
super affiliates, product owners, publishers, and webmasters
who use the site to keep track of product launches.
The site is a database of upcoming and ongoing product launches,
live events, tele-events, and even free giveaways.
Members of the site enter their events into the database as an
easy way to recruit new affiliates AND to let other members know
that they are “claiming” a given launch date.
Savvy affiliates search through the database looking for product
launches in their niche. They understand that when you know
about an upcoming launch a month or more in advance, you can do
things to gain a tremendous advantage in the search engines before
most other affiliates EVER hear rumors of the launch.
During many product launches, your potential customers often go
to the search engines to see what reviewers have to say about a
given product.
Affiliates who knew about, and obtained a review copy of a product
a month in advance, will have their reviews listed at the top of
the search engines, getting sales from people who are not even on
their lists… or have ever previously visited their websites.
Members pull up the listings of other launches planned in their
niche and use that information to plan when they will do their own
launch. This keeps them from going “head-to-head” with big
launches that would otherwise drown out their own.
This also shows them launches that they could perhaps piggyback on.
They can often get mention of their product INCLUDED in an upcoming
product, or they can plan on releasing their product just as the
commotion from a big launch is dying down.
Perhaps your product does the same thing as product with a huge
launch planned, but your product is cheaper. You could time your
launch to catch potential customers who have a heightened awareness
of the problem that your product solves, but who couldn’t afford
the other product. You can sell to a lot of customers who actually
feel POWERFUL resentful towards the product that they wanted but
couldn’t afford.
As you can see good intelligence is extremely valuable. You
absolutely must know what is going on in your niche. Fortunately,
with the above four tools, it’s very easy.
——————-
Willie Crawford is an internationally-acclaimed speaker, author,
seminar and radio show host, and leading Internet marketing
expert. When not out fishing in the Gulf of Mexico, Willie can
be found sharing his 12 years of online marketing experience
with members of The Internet Marketing Inner Circle.
Join them at: http://TheInternetMarketingInnerCircle.com
