Seldom Discussed Product Launch Secrets
Copyright 2008 by Willie Crawford
I recently partnered with a programmer friend (David
Schwartz) to launch a new PDF brander that I’m convinced
could be my most successful product ever. Given that
this PDF brander is so inexpensive, that’s a pretty big
statement.
The PDF brander is called Viral Document Toolkit, and
as I mapped out a “product launch formula” or “product
launch strategy,” I made a few notes to share with you.
Over the years, I’ve helped to launch many successful
products, and I’ve also watched many product launches
fizzle or never even get off the launch-pad.
Here are some of the seldom discuss, or under-emphasized,
factors that you need to consider when mapping out your
own product launch formula.
1) Existing Proven Demand
Of all of the factors that I look for in a new product …
proven, existing demand is the one element that I
consider essential. Having to educate your market as to
why they need a product, or even what it does, is too much
of an uphill battle.
With the Viral Document Toolkit, I had been monitoring
conversations on popular discussion forums for years, and
knew that the market wanted a new PDF brander with the
features Viral Document Toolkit offers.
Just as importantly, I had been searching for a PDF brander
that could do the things that Viral Document Toolkit does.
Since this was a “personal pain” that I had experienced, I
deeply understood exactly what the market was looking for.
When you can offer a product that the market wants AND you
fully understand their needs and wants, then your product
launch can be almost effortless.
When you understand the pains of the marketplace based on
personal experience, you can more easily express those pains
in language that resonates with your ideal customers.
2) Difficult To Duplicate
If a product is too easy to duplicate or reverse engineer,
you’ll have copycats under-pricing you before your launch
is in full swing.
You’ll expend a lot of energy and resources to make the market
more acutely aware of a “solution to a pressing problem” only
to have someone else tap into the energy you created, and
then dissipate it by under-pricing your product.
With Viral Document Toolkit, I used the difficulty and pain
endured just in creating the software as an indicator that
it would be relatively difficult to reverse engineer. At the
same time, much of the products development was shrouded in
secrecy to give us a bigger “head-start” on the competition
who might eventually figure it out.
3) Sense Of Product Ownership
A product launch requires joint venture partners, and they are
often much easier to recruit if they have a stake in the success
of the product.
One way to accomplish this is to put them IN the product.
Include interviews, audios, videos, or bonuses that were
provided by prospective joint venture partners. For them to
help create a product, and then not promote it, would create
tremendous dis-ease within them on a psychological level.
What would be causing the discord would be inconsistency in
their behavior. They indicated that they believed in the
product enough to help create it, yet they don’t believe in
it enough to promote it. Their subconscious minds would
likely resolve this conflict by pushing them to promote the
product… provided it is a qualityproduct.
4) Persistence
This factor is very under-rated in the success of any online
product launch. Your potential joint venture partners are
often victims of information overload and task saturation.
They often tentatively agree to promote your product, but soon
become absorbed in more urgent tasks.
By persistently reminding them of your launch, the fact that
time is running out, and that they did commit to promote it,
you gently nudge joint venture partners towards actually
promoting your product.
In “the product launch formula,” persistence often means the
difference between a product that is promoted by “Mr. Big” and
a product that no one promotes.
5) A Well Mapped-Out Plan
You need a well mapped-out plan that identifies all of the
players, tools, tactics and timing. Nothing should be left
to chance.
Conditions beyond your control will appear, and you have to
adjust, but you need to begin with a plan that you assume
will be executed flawlessly!
My friend Jeff Walker has the most thorough planning process
that I’ve ever seen. He has it in a course called “Product
Launch Formula.” When I first went through Jeff’s Product
Launch Formula, I embraced everything that he taught, and
instantly adopted his habit of mind-mapping.
I credit Jeff, and how he used mind-mapping software with
making flowing-out a product launch so easy that once you
start the process, there is no question of what to do next.
Since I spent 17 years flying military cargo aircraft, often
flying to distant airdrop targets with split second timing, I
really appreciate planning what you’re going to do, and then
carrying out your plan. When I flew airdrop missions, it was
expected that you would fly 2 - 18 hour flights over
challenging terrain and arrive at a precise set of coordinates
in the air within seconds of when you planned on being there.
I now often map out, and carry out, product launches with that
degree of precision. I encourage you to do the same. I also
encourage you to check out Jeff’s Product Launch Formula.
It’s temporarily off the market, but he plans on releasing
a version 2 soon!
If you want to monitor the release, and confirm where you can
get the best deal on it, I encourage you to visit:
http://BestProductLaunchFormulaBonus.com
In any event, incorporate the five seldom discussed product
launch secrets listed above into your projects. Since so
few of your competitors use them, you will have a tremendous
advantage 
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Willie Crawford is a joint venture broker, and product launch
authority. He specializes in using viral tools to effortlessly
alert the market to hot new products. 11 1/2 years of online
marketing has convinced him of the power of viral PDF’s. You
can quickly and easily harness this amazingly effective tool
today at: http://ViralDocumentToolkits.com